Ever thought of how nice it would be to unearth insights about your in-store customers - as easily as you can with online analytic tools? Obtain specifics on who’s shown up, the peak opening hours, repeat customers, how they navigate your inventory and how long they’ve been in the store?
With iValu8’s VivaSpot you can. Merchants rejoice!
The proximity marketing company from North Carolina developed a technology that tracks user behaviour via Wifi-contacts. While consumers are shopping, their smartphones constantly scan for available access points and provide anonymous, yet unique HMAC addresses. Vivaspot gathers this information to
track movement and behaviour of customers on their shopping days.
To enhance the data, Vivaspot also gives merchants the ability to grant free wifi to their clients. Shoppers sign up with their email address and the anonymized data-point turns into a highly valuable, permanent shopper-id that can be linked to associated online-information, purchasing behaviour and movement patterns.
All this information is made available to participating merchants via realtime dashboards that provide detailed insights about their current and approaching customers.